Jerome Simmons is a true marketing professional. He understands all aspects of the marketing process including on-line, printed, demonstrations, trade show material, and direct client responses. He is a true team player that focuses on how he can best support the other team members while also meeting the needs of the customer. Jerome is excellent at market research and is a great leader in understanding new and existing clients, their needs, and how to best position our team to respond. He is a man of integrity who will be a great asset to any company's marketing and sales efforts.
Vice President-Carter Brothers, LLC
“I had the pleasure of working with Jerome Simmons at Carter Brothers, LLC for 3 years. In his role as Marketing and Communications Manager, Jerome was key to driving our company-wide branding, advertising and trade show strategy. Jerome's efforts in rebranding the Edwards Service division to Carter Brothers Fire and Life Safety were completed on schedule, under budget with no negative customer impact. He designed and implemented a very detailed internet advertising and organic search strategy that resulted in increase sales leads at the branch level. His constant attention to detail, creativity and ability to consistently hit deadlines made him a valuable contributor to our team. I would wholeheartedly recommend Jerome Simmons for any position where organization, creativity, and professionalism are valued.”
Vice President - Edwards Commercial Americas at UTC Fire & Security
Developed research study and led content marketing initiative that garnered over 700 downloads, 100 MQLs, 14 national news stories, and numerous television and podcast interviews including the Wall Street Journal while serving as Marketing Manager at LexisNexis Risk Solutions
Helped Fire & Life Safety Division achieve 6% revenue growth during the Recession by initiating changes in marketing strategies and providing leadership in demand generation while serving as Marketing & Communications Manager at Carter Brothers.
Developed and launched white paper campaign that generated over 500 leads and 3 national trade publication news stories in 3 months while serving as Vertical Marketing Manager at LexisNexis Risk Solutions.
Launched Search Engine marketing campaign that increased website traffic by 130% in six months while serving as Marketing & Communications Manager at Carter Brothers.
Developed aggressive marketing programs that effectively reached up to 140% of regional sales quota while working as Regional Marketing Executive at Boost Mobile.
Marketing Strategy Development & Execution
Web & Print Content Development
Demand & Lead Generation
Digital & Social Media Marketing
Public & Media Relations
Professional Experience Product Marketing Manager - Insurance LexisNexis Risk Solutions - Atlanta, Georgia - 2014 to Present
Developed research study and led content marketing initiative that garnered over 700 downloads, 100 MQLs, 14 national news stories, and numerous television and podcast interviews including the Wall Street Journal.
Lead the creation of content and collateral such as infographics, contributed articles, brochures, and sell sheets.
Launched and managed white paper campaign that generated over 600 downloads and 3 national trade publication news stories in 3 months.
Initiate and drive marketing strategies and plan development for the automotive insurance vertical.
Manage marketing activities including value proposition and messaging development, demand generation activities, content and sales tool development, and industry specific marketing communications to internal and external stakeholders.
Ensure marketing programs and campaigns meet the needs of the organization from a lead generation, customer retention and thought leadership position.
Promoted from Marketing Contractor.
Marketing Manager XINNIX, The Mortgage Academy- (Mortgage Sales & Leadership Training Firm) - Atlanta, Georgia - 2013 to 2014
Developed and implemented company social media strategy utilizing LinkedIn, Twitter, Facebook, and YouTube.
Initiated and managed lead generation campaigns implementing email marketing, drip campaigns, display advertising, and content marketing.
Led rebranding, collateral and website redevelopment initiative including vendor selection, content curation, and project management.
Created marketing strategy for launch of new business line including prospecting, public relations, SEO, and pay-per-click advertising.
Marketing Consultant ASPIRE! Strategy Group - (self-employed) - Atlanta, Georgia - 2012 to Present
Provided prospects with website and SEO analysis that includes keyword rankings, monthly traffic value, and inbound link assessments.
Closed deals through effective integrated marketing and sales presentations that matched customer needs with website design, SEO, social media and mobile marketing services.
Developed and implemented innovative prospecting and lead generation methods to increase company visibility.
Utilized social media to position and brand the company as marketing experts within the Security Industry.
Marketing & Communications Manager Carter Brothers, LLC - (National Fire & Security Systems Provider) - Atlanta, Georgia - 2008 to 2011
Provided marketing leadership by defining, directing, and implementing initiatives to increase sales and promote company’s brand and value proposition.
Planned and created annual marketing plans in line with the company’s business goals and objectives as well as capture untapped markets.
Designed innovative lead generation programs that included a mix of outbound and inbound marketing, social media, advertising, promotions, direct mail, Google AdWords, public relations, and industry events.
•Conceptualized and developed sales and marketing tools, including over 100 content marketing and sales empowerment tools including presentations, sell sheets and case studies.
Collaborated with business units, sales department, design firms, and advertising agencies in developing strategic communications programs and materials to boost market awareness.
Created and managed content for two websites, effectively increasing website traffic by 100% through the design and implementation of a Search Engine Marketing campaign.
Managed alliance marketing activities and developed co-branded sales tools for strategic partnerships, including FIAMM, Johnson Controls, and GE Security.
Initiated changes in sales and marketing strategies; provided tools in directing sales teams to place strategic focus on targeted vertical markets.
Redesigned and streamlined the RFI/RFQ process, facilitating better collaboration, improving proposal content, and reducing overall response time by 50%.
Identified shows to participate and executed pre-show marketing activities; reduced tradeshow participation costs by 30%.
Prepared CEO’s talking points for various speaking engagements and media events.
Regional Marketing Executive Boost Mobile - (Prepaid Division of Sprint Nextel) Atlanta, Georgia - 2007
Planned and developed integrated marketing campaigns for 7 regional distributors and 5 national retail partners, including Wal-Mart, Radio Shack, and Best Buy.
Managed co-op budget of over $1.2 million; successfully negotiated marketing programs to a minimum of 20% below cost.
Coordinated marketing activities for mid-south and southeastern US, including region-wide product launching; ensured to optimize booth/trade show presence at 12 events.
Implemented, tracked, and measured various marketing communications programs such as sales promotions, radio advertisements, and booth presence at events, successfully increasing sales revenues.
Established and strengthened linkages with media outlets in 25 metro areas; conducted market visits to determine consumer buying behavior and market trends.
Provided tactical marketing guidance and support to the national retail marketing team regarding management of region-wide product launch.
Media & Marketing Group Manager ALARM International, Inc. - (Nonprofit Organization) Tallahassee, Florida - 1999 to 2007
Produced and placed over 150 television, web, and radio broadcasts and commercials comprising of :30 & :60 sec PSAs and 30-minute radio and television specials.
Developed over 25 new products and services such as books, music recordings, and instruction packages, executing marketing and branding strategies to achieve sales quotas.
Created ad copy as well as produced radio and television commercials to capture targeted market segments; increased sales and attained customer growth by over 150% in 3 years.
Managed a team of four staff members and nine volunteers responsible for developing promotional materials, maintaining website content and coordinating publicity efforts.
Negotiated media buys, effectively purchasing time slots that worked best for the target audience; organized promotional events, concerts, and conferences.
Education Florida A&M University
Masters of Business Administration Degree, Marketing Concentration (2003)
Bachelor of Science Degree, Business Administration (2003)
Certifications & Awards
Certified Pragmatic Marketer - Pragmatic Marketing, Inc.
Certified Inbound Marketing Professional - Inbound Marketing University
2007-08 Finalist and Second Place Winner of The Miller Urban Entrepreneurs Series Business Plan Contest