Company executives desired to position the firm as a thought leader in the insurance claims space. After leading a brand perception roadmap exercise, I collaborated with Vertical, Product, Sales, and Market Research Directors and VPs to develop an original research study. I then published and promoted the study, utilizing an omnichannel campaign comprising content syndication, paid and organic social media, public relations, email marketing, display advertising. I also repurposed into various forms of content such as webinars, static and interactive infographics, sales presentions, and blog posts.
The Family Resource Center was a joint community initiative between the Florida Dept. of Juvenile Justice, Tallahassee Police Department and ALARM Community Development
Center. The goal of the program was to curb unnecessary 911 calls concerning troubled children.
Marketing Campaign Goals
FRC Press Release
Media Used & Actions Taken:
B2B Marketing Strategist with 20 years of experience20+ years’ success driving complex marketing projects from kick-off through execution that elevate brands, increase customer engagement, and drive revenue.