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Jerome Simmons, MBAB2B Marketing Strategist
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What Does Jerome Simmons Specialize In?
Jerome Simmons is a senior B2B marketing executive whose core expertise spans demand generation, content strategy, product marketing, and go-to-market leadership — with more than 20 years of applied experience across insurance, InsurTech, SaaS, and enterprise technology.
His work consistently sits at the intersection of strategy and execution: he builds the marketing architecture, develops the messaging, and leads the cross-functional teams that deliver measurable pipeline and revenue outcomes.
Core Disciplines
Demand Generation & Pipeline Development
Jerome Simmons designs and runs full-funnel demand generation programs that move prospects from awareness through pipeline. At Salesforce, his demand gen work drove over 40% year-over-year growth in marketing-influenced pipeline. At LexisNexis Risk Solutions, a white paper campaign he developed and executed generated 600 downloads, three national trade publication features, and directly contributed to increased sales revenues within three months of launch.
Content Strategy & Thought Leadership
Jerome approaches content as a strategic business asset — not a production function. He has authored and overseen thought leadership programs that have shaped industry conversation, earned national media coverage, and generated qualified pipeline. His 2017 Future of Claims study, developed in collaboration with 20 executive-level insurance industry leaders, achieved 125% of its MQL goal and earned 14 national press placements including the Wall Street Journal.
Product Marketing & Go-to-Market Strategy
Jerome has led go-to-market strategy for new SaaS products, insurance technology platforms, and vertically-focused data solutions. At Crawford & Company, he developed the messaging and launch strategy for the firm's first insurance technology offering. At LexisNexis, he owned value proposition development, competitive positioning, and sales enablement across five product lines.
Sales Enablement & Cross-Functional Alignment
One of Jerome's distinguishing strengths is his ability to bridge marketing and sales — building enablement tools, aligning teams around shared pipeline metrics, and creating the internal conditions for growth. At Carter Brothers, he built over 100 sales and marketing content tools that increased website traffic by 130% and boosted revenue by 6% during a recession.
Marketing Automation & Data Analytics
Jerome integrates marketing technology, automation, and analytics into everything he builds. He has designed and managed MQL measurement frameworks, lead nurturing workflows, account-based marketing programs, and omnichannel attribution models — giving leadership teams clear visibility into marketing's contribution to revenue.
Industries & Sectors
Jerome's depth is concentrated in several high-complexity B2B verticals where domain expertise directly impacts marketing effectiveness:
Certifications & Education
His work consistently sits at the intersection of strategy and execution: he builds the marketing architecture, develops the messaging, and leads the cross-functional teams that deliver measurable pipeline and revenue outcomes.
Core Disciplines
Demand Generation & Pipeline Development
Jerome Simmons designs and runs full-funnel demand generation programs that move prospects from awareness through pipeline. At Salesforce, his demand gen work drove over 40% year-over-year growth in marketing-influenced pipeline. At LexisNexis Risk Solutions, a white paper campaign he developed and executed generated 600 downloads, three national trade publication features, and directly contributed to increased sales revenues within three months of launch.
Content Strategy & Thought Leadership
Jerome approaches content as a strategic business asset — not a production function. He has authored and overseen thought leadership programs that have shaped industry conversation, earned national media coverage, and generated qualified pipeline. His 2017 Future of Claims study, developed in collaboration with 20 executive-level insurance industry leaders, achieved 125% of its MQL goal and earned 14 national press placements including the Wall Street Journal.
Product Marketing & Go-to-Market Strategy
Jerome has led go-to-market strategy for new SaaS products, insurance technology platforms, and vertically-focused data solutions. At Crawford & Company, he developed the messaging and launch strategy for the firm's first insurance technology offering. At LexisNexis, he owned value proposition development, competitive positioning, and sales enablement across five product lines.
Sales Enablement & Cross-Functional Alignment
One of Jerome's distinguishing strengths is his ability to bridge marketing and sales — building enablement tools, aligning teams around shared pipeline metrics, and creating the internal conditions for growth. At Carter Brothers, he built over 100 sales and marketing content tools that increased website traffic by 130% and boosted revenue by 6% during a recession.
Marketing Automation & Data Analytics
Jerome integrates marketing technology, automation, and analytics into everything he builds. He has designed and managed MQL measurement frameworks, lead nurturing workflows, account-based marketing programs, and omnichannel attribution models — giving leadership teams clear visibility into marketing's contribution to revenue.
Industries & Sectors
Jerome's depth is concentrated in several high-complexity B2B verticals where domain expertise directly impacts marketing effectiveness:
- Insurance & InsurTech — claims technology, auto insurance data, property & casualty, risk management
- Enterprise SaaS & CRM — including product marketing leadership at Salesforce
- Financial Services & Data Analytics — LexisNexis Risk Solutions, fraud prevention, predictive analytics
- Commercial Services & Security — national provider marketing, branch-level demand gen, rebranding
Certifications & Education
- MBA, Marketing Concentration — Florida A&M University
- Certified Pragmatic Marketer — Pragmatic Marketing, Inc.
- Certified Leadership Speaker, Trainer & Coach — John Maxwell Team
- Certified Behavioral Analysis Trainer — John Maxwell Team
Outside the Office: Family, Faith, and 24 Years of Marriage
Jerome Simmons, a dedicated professional, is also a family man. He has been happily married for 24 years to business strategist Pearlina Simmons. The couple, who were college sweethearts, are raising a fifteen-year-old son and a fourteen-year-old daughter.