Jerome Simmons is a true marketing professional. He understands all aspects of the marketing process including on-line, printed, demonstrations, trade show material, and direct client responses. He is a true team player that focuses on how he can best support the other team members while also meeting the needs of the customer. Jerome is excellent at market research and is a great leader in understanding new and existing clients, their needs, and how to best position our team to respond. He is a man of integrity who will be a great asset to any company's marketing and sales efforts.
Vice President-Carter Brothers, LLC
“I had the pleasure of working with Jerome Simmons at Carter Brothers, LLC for 3 years. In his role as Marketing and Communications Manager, Jerome was key to driving our company-wide branding, advertising and trade show strategy. Jerome's efforts in rebranding the Edwards Service division to Carter Brothers Fire and Life Safety were completed on schedule, under budget with no negative customer impact. He designed and implemented a very detailed internet advertising and organic search strategy that resulted in increase sales leads at the branch level. His constant attention to detail, creativity and ability to consistently hit deadlines made him a valuable contributor to our team. I would wholeheartedly recommend Jerome Simmons for any position where organization, creativity, and professionalism are valued.”
Vice President - Edwards Commercial Americas at UTC Fire & Security
20+ years’ success driving complex marketing projects from kick-off through execution that elevate brands, increase customer engagement, and drive revenue.
Seasoned Marketing Strategist with repeated success in building marketing initiatives across all channels and helping define product roadmap strategy. Talent for launching creative and innovative marketing programs that generate record-setting sales revenues. Extensive experience managing branding and marketing campaign execution, including a variety of promotional projects end-to-end, paid advertising campaigns, online collateral, social, and digital marketing techniques. Expert presenter, negotiator, and businessperson; able to forge solid relationships with partners and build consensus across multiple organizational levels.
Product Launch and Expansion
Content Marketing Campaigns
Marketing Strategy and Growth Planning
Account Development and Growth
Client Relationship Management
Competitive Market Knowledge
Strategic Alliances and Partnerships
Professional Experience Product Marketing Manager - Insurance LexisNexis Risk Solutions - Atlanta, Georgia - 2014 to Present Champion new product innovations by developing engaging marketing programs that will educate customers and potential customers about existing and new product benefits. Develop and evolve product positioning strategy, product messaging, and competitive positioning across various target segments for five product lines. Establish leadership campaigns to position the company as market’s industry experts, trend spotters, and trusted advisors. Author and drive the creation of unique product content for blog articles, infographics, videos, SlideShares, and podcasts to improve awareness of LexisNexis innovative technology. Serve as a communication focal point between the customer facing teams within the organization.
Formulated B2B content marketing strategy, resulting in 125% over goal for downloads and MQLs, while securing 14 national news stories in such publications as the Wall Street Journal.
Conceptualized and initiated aggressive growth plan and B2B white paper campaigns that generated over 600 downloads and 3 national trade publication news stories in 3 months.
Initially hired as a Contractor and promoted to Vertical Marketing Manager in 2015 to Product Marketing Manager in 2017 through excellent performance and contributions to the business.
Marketing Manager XINNIX, The Mortgage Academy- (Mortgage Sales & Leadership Training Firm) - Atlanta, Georgia - 2013 to 2012 Drove uplift in reach and revenue through development of positioning, messaging, creative, and go-to-market plans for industry content on XINNIX. Owned the marketing strategy for launch of new business line, including traditional marketing, public relations, SEO, and pay-per-click advertising. Managed lead/demand generation campaigns that included email marketing, lead nurturing, display advertising, social media, and content marketing. Drove new marketing programs from ideation to deployment and continuous improvement.
Provided pivotal leadership in the effective rebranding, collateral and website redevelopment initiative including vendor selection, video and print content creation, graphic design guidance, and project management.
Created performance summaries and analyzed data to identify areas of improvement and tactics to increase metrics and develop efficiencies.
Digital Marketing Consultant Simmons Strategy Group - (formerly ASPIRE! Strategy Group) - Atlanta, Georgia - 2012 Partnered with clients to manage marketing projects and develop content to optimize and iteratively improve marketing outcomes across web, email, and social campaigns. Aggressively pursued and closed new business and revenue streams by providing prospects with website and SEO analysis, including keyword rankings, monthly traffic value, and inbound link assessments. Assisted with SEM and SEO projects covering organic and retargeting campaigns, including related analytics/reporting.
Successfully closed numerous deals through effective integrated marketing and sales presentations that matched customer needs with website design, SEO, social media, and mobile marketing services.
Contributed ideas to increase efficiency and effectiveness of campaign results.
Marketing & Communications Manager Carter Brothers, LLC - (National Fire & Security Systems Provider) - Atlanta, Georgia - 2008 to 2011 Developed communications and marketing strategies to effectively drive change, promote products and services, increase brand awareness, and generate sales. Innovatively designed and developed sales and marketing tools, including over 100 content marketing and sales empowerment tools, such as presentations, sell sheets, and case studies. Established relationships with department leaders to understand the needs within the market and ensure the creation of sustainable marketing campaigns.
Increased traffic for two websites by 130% through execution of creative content and search engine marketing campaign.
Boosted revenue by 6% during the Great Recession for the Fire & Life Safety Division by initiating changes in marketing strategies and providing leadership in lead conversion and demand generation.
Elevated brand through 15 public relations campaigns resulting in 25 featured articles, including two national cover stories.
Regional Marketing Executive Boost Mobile - (Prepaid Division of Sprint Nextel) Atlanta, Georgia - 2007
Planned and developed integrated marketing campaigns for 7 regional distributors and 5 national retail partners, including Wal-Mart, Radio Shack, and Best Buy.
Managed marketing campaigns across multiple channels that helped a sales team reach 90 to 140% of regional monthly sales quota.
Media & Marketing Group Manager ALARM International, Inc. - (Nonprofit Organization) Tallahassee, Florida - 1999 to 2007
Created multi-media content and campaigns that captured targeted market segments.
Increased revenue and attained membership growth by over 150% in 3 years.
Mentored, inspired, and led a team of four staff members and nine volunteers responsible for developing promotional materials, maintaining website content and coordinating publicity efforts.
Education Florida A&M University
Masters of Business Administration Degree, Marketing Concentration (2003)
Bachelor of Science Degree, Business Administration (2003)
Certifications & Awards
Certified Leadership Speaker, Trainer, Coach - John Maxwell Team
Certified Behavioral Analysis Trainer - John Maxwell Team
Certified Pragmatic Marketer - Pragmatic Marketing, Inc.
Certified Inbound Marketing Professional - Inbound Marketing University
2007-08 Finalist and Second Place Winner of The Miller Urban Entrepreneurs Series Business Plan Contest