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Jerome Simmons, MBAB2B Marketing Strategist
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Three themes are visible throughout the career of B2B marketing strategist and certified leadership coach Jerome Simmons: creativity, consistency, and clarity. From obtaining his MBA from Florida A&M University and throughout his 20 years in marketing, Jerome has delivered value and measurable success at each step.
Jerome currently serves as Director of Product Marketing, Insurance Industry at Salesforce, and is responsible for driving vision, messaging, awareness, and product marketing strategy. He and his team lead the creation and delivery of thought leadership content, webinars, blogs, and case studies to drive the industry message.
Before Salesforce, Jerome served as Platform Solutions Marketing Director for Crawford & Co., the nation’s largest publicly held independent adjusting firm. There, he led go-to-market initiatives for their first two SaaS offerings.
Previously, Jerome was Senior Marketing Manager at LexisNexis Risk Solutions. He managed marketing activities, including value proposition and messaging development, demand generation, content and sales tool development, and industry-specific marketing communications.
Before LexisNexis Risk Solutions, Jerome Simmons was Marketing Manager for XINNIX, The Mortgage Academy. XINNIX provides sales and leadership development training for the Mortgage industry. He led a rebranding effort and spearheaded a collateral and website redevelopment initiative that included vendor selection, content development, and project management.
Before his role at XINNIX, Jerome Simmons oversaw the strategic planning, development, and implementation of marketing & communications programs for Carter Brothers, LLC – a leading national provider of commercial fire & security systems. In this position, he consulted with the CEO, Vice President of Sales, and local branch managers to design creative marketing campaigns and materials, including traditional advertising, sales promotions, direct mail, interactive marketing, social media, public/media relations, and event marketing. Jerome also led multi-functional proposal development teams and wrote talking points and speeches for the CEO. As a trusted advisor to the executive team, Jerome influenced sales/marketing strategy and provided tools directing the Sales department to focus on targeted vertical markets.
Previously, Jerome Simmons served as Regional Marketing Executive for Boost Mobile– an urban brand and prepaid division of Sprint Nextel. Overseeing a 10-state territory, He developed and implemented integrated marketing campaigns for seven regional distributors and five national retail partners, including Walmart, Radio Shack, and Best Buy, which included outdoor, radio, retail & event marketing solutions. Jerome increased retail traffic and sales by utilizing gift-with-purchase promotions, strategic live radio remote broadcasts & booth presence at concerts and community events.
Before Boost Mobile, Jerome Simmons served as the Media & Marketing Group Manager for a non-profit organization in Tallahassee, FL. While there, he led and cultivated creative excellence in three departments: website & graphic design, publishing, and television production. Jerome also developed and managed various marketing tools, including promotional materials, direct-mail pieces, and Web site content. Additionally, he coordinated all publicity activities, negotiated media buys, and coordinated promotional events, concerts, and conferences.
Jerome Simmons is also an independent certified coach, teacher, trainer, and speaker with The John Maxwell Team (JMT). Being trained by John Maxwell and his faculty, Jerome offers leadership development coaching and training based on John Maxwell’s proven leadership practices and lessons. John has used the same skills, principles, and values to train and develop leaders of nations and Fortune 500 corporate entities for nearly fifty years.
Jerome Simmons is a results-oriented marketing strategist utilizing creativity, consistency, and clarity to provide creative solutions that drive sales growth and brand awareness.
Jerome currently serves as Director of Product Marketing, Insurance Industry at Salesforce, and is responsible for driving vision, messaging, awareness, and product marketing strategy. He and his team lead the creation and delivery of thought leadership content, webinars, blogs, and case studies to drive the industry message.
Before Salesforce, Jerome served as Platform Solutions Marketing Director for Crawford & Co., the nation’s largest publicly held independent adjusting firm. There, he led go-to-market initiatives for their first two SaaS offerings.
Previously, Jerome was Senior Marketing Manager at LexisNexis Risk Solutions. He managed marketing activities, including value proposition and messaging development, demand generation, content and sales tool development, and industry-specific marketing communications.
Before LexisNexis Risk Solutions, Jerome Simmons was Marketing Manager for XINNIX, The Mortgage Academy. XINNIX provides sales and leadership development training for the Mortgage industry. He led a rebranding effort and spearheaded a collateral and website redevelopment initiative that included vendor selection, content development, and project management.
Before his role at XINNIX, Jerome Simmons oversaw the strategic planning, development, and implementation of marketing & communications programs for Carter Brothers, LLC – a leading national provider of commercial fire & security systems. In this position, he consulted with the CEO, Vice President of Sales, and local branch managers to design creative marketing campaigns and materials, including traditional advertising, sales promotions, direct mail, interactive marketing, social media, public/media relations, and event marketing. Jerome also led multi-functional proposal development teams and wrote talking points and speeches for the CEO. As a trusted advisor to the executive team, Jerome influenced sales/marketing strategy and provided tools directing the Sales department to focus on targeted vertical markets.
Previously, Jerome Simmons served as Regional Marketing Executive for Boost Mobile– an urban brand and prepaid division of Sprint Nextel. Overseeing a 10-state territory, He developed and implemented integrated marketing campaigns for seven regional distributors and five national retail partners, including Walmart, Radio Shack, and Best Buy, which included outdoor, radio, retail & event marketing solutions. Jerome increased retail traffic and sales by utilizing gift-with-purchase promotions, strategic live radio remote broadcasts & booth presence at concerts and community events.
Before Boost Mobile, Jerome Simmons served as the Media & Marketing Group Manager for a non-profit organization in Tallahassee, FL. While there, he led and cultivated creative excellence in three departments: website & graphic design, publishing, and television production. Jerome also developed and managed various marketing tools, including promotional materials, direct-mail pieces, and Web site content. Additionally, he coordinated all publicity activities, negotiated media buys, and coordinated promotional events, concerts, and conferences.
Jerome Simmons is also an independent certified coach, teacher, trainer, and speaker with The John Maxwell Team (JMT). Being trained by John Maxwell and his faculty, Jerome offers leadership development coaching and training based on John Maxwell’s proven leadership practices and lessons. John has used the same skills, principles, and values to train and develop leaders of nations and Fortune 500 corporate entities for nearly fifty years.
Jerome Simmons is a results-oriented marketing strategist utilizing creativity, consistency, and clarity to provide creative solutions that drive sales growth and brand awareness.
JEROME SIMMONS - PERSONAL LIFE
Jerome Simmons has been happily married for 22 years to business strategist Pearlina Simmons. The couple, who were college sweethearts, are raising a thirteen-year-old boy and an eleven-year-old girl.