A strategic and inventive Marketing Leader with 20 years of expertise driving innovative marketing solutions and elevating brands across the Technology, Insurance, and Consulting industries. Effective at increasing customer engagement, establishing significant credibility, and driving revenue with a sense of ownership. Builds trust with senior leaders, cross-functional teams, and external partners and embraces complex challenges with a growth mindset. Able to effectively present business cases and ideas to gain executive and cross-functional support to influence record-setting sales revenue growth. Leads and empowers direct reports to add value and reach their full marketing potential. Effective at establishing and managing relationships, deliverables, and expectations with commitment and urgency, utilizing a strategic approach to identify market share growth.
B2B Marketing Strategy Development
Content Development & Distribution
Value Proposition and Message Development
Omni-channel Lead Generation
Professional Experience Salesforce Director of Product Marketing, Insurance Industry - 2022 to Present Salesforce, based in San Francisco, California, is the global CRM leader, empowering companies of every size and industry to digitally transform and create a 360° view of their customers. Reporting to the Vice President of Financial Services Industry and Product Marketing, responsible for driving vision, messaging, awareness, and product marketing strategy.
Drive the creation and delivery of thought leadership content, webinars, blogs, and case studies to drive the industry message.
Develop effective sales training materials, making it easy for Sales to understand the insurance industry context for product offerings and positioning.
Led marketing initiatives that drove over 40% year-over-year growth in marketing pipeline generation.
Crawford & Company Marketing Director - Platform Solutions - 2021-2022 Crawford & Company, based in Atlanta, Georgia, is the world's leading independent claims service provider to the risk management and insurance industries and self-insured companies, with customers in over 70 countries. Reported to the Global President of Platform Solutions, responsible for leading marketing strategy for three Crawford brands.
Oversaw planning, creating, implementing, and measuring the success of comprehensive marketing programs that will enhance Crawford's sales, image, and position within the marketplace.
Developed messaging and implemented launch strategy for the firm’s first insurance technology offering.
LexisNexis Risk Solutions - Atlanta, Georgia Senior Marketing Manager - U.S. Auto - 2021 LexisNexis Risk Solutions is a global company that provides data and technology services, analytics, predictive insights, and fraud prevention for various industries. Reports to the Senior Director of Marketing, responsible for providing strategic marketing and communications direction and leadership for the U.S. Auto Marketing Team.
Drive the creation of product marketing content through various social channels utilizing blog articles, infographics, SlideShare, and podcasts to expand product awareness for LexisNexis technology innovations.
Spearheaded various thought leadership campaigns through partnership development, industry networking, and targeted campaigns; successfully engaged customers for new product development demonstrations to add value.
Product Marketing Manager - Insurance - 2017 to 2021 Reported to the Senior Marketing Manager, overseeing the full product positioning and strategy across five product lines acting as a client-facing liaison for LexisNexis and partners through content management and delivery support.
Revitalized a 2017 claims research study from creation to publishing in collaboration with 20 executive-level industry leaders, Sales, Market Research, and Vertical leadership; acquired four sales opportunities, 14 national feature publications, and established the company as a recognized market thought leader.
Repurposed promotional content and research materials for significant campaign efforts offering data-driven marketing insights, analysis, and expertise.
Established and implemented a strategic B2B growth plan, which included a white paper campaign that generated 600 downloads, three national trade publication features, and helped to increase sales revenues in 3 months.
Vertical Marketing Manager - Insurance - 2014 to 2017 Reported to the Director of Marketing, driving the growth of auto insurance products through strategic planning to support growth initiatives for LexisNexis technologies in partnership with vertical teams, marketing, sales, service, R&D, and operations.
Led demand generation and program activities in collaboration with the sales team to develop go to market plans for specific geographies and verticals.
Managed integrated marketing campaigns, including webinars, content releases, events, channel marketing, and field marketing activities.
Owned the MQL metric, in partnership with the sales team to improve conversions of MQL’s to opportunities, and forge alliances with sales to ensure prospects through nurturing relationships at every stage of the pipeline process.
XINNIX, The Mortgage Academy - Atlanta, Georgia Marketing Manager - 2013 to 2014 Reported to the CEO of a Mortgage training company based in Atlanta, GA overseeing one direct report providing marketing strategy and communications support for the launch of a new business line through product positioning, brand messaging, and creative and (GTM) go-to-market plans.
Developed and executed pivotal rebranding, collateral/website redesign, and content marketing campaigns to include vendor selection, video, print creation, and graphic design, doubling the company growth in 2 years.
Initiated and managed lead/demand generation campaigns, including email marketing, lead nurturing, display advertising, social media, and content marketing.
Created a strategy for the launch of a new business line through executing traditional marketing, public relations, SEO, and pay-per-click advertising initiatives.
Simmons Strategy Group - Atlanta, Georgia Digital Marketing Consultant - 2012 Partnered with clients to manage marketing projects and develop content to optimize and iteratively improve marketing outcomes across web, email, and social campaigns. Aggressively pursued and closed new business and revenue streams by providing prospects with website and SEO analysis, including keyword rankings, monthly traffic value, and inbound link assessments. Assisted with SEM and SEO projects covering organic and retargeting campaigns, including related analytics/reporting.
Successfully closed numerous deals through effective integrated marketing and sales presentations that matched customer needs with website design, SEO, social media, and mobile marketing services.
Contributed ideas to increase efficiency and effectiveness of campaign results.
Carter Brothers, LLC - (National Fire & Security Systems Provider) - Atlanta, Georgia Marketing & Communications Manager - 2008 to 2011Full-service management company offering integrated facilities management (IFM), project management, electronic security, electrical, and mechanical services. Reported to the Chief Executive Officer overseeing one direct report in the Marketing Department, executing full marketing and communication strategies to increase brand awareness and value for the company effectively.
Designed and implemented sales and marketing strategies to increase revenues distributing over 100 content marketing and sales empowerment tools, such as presentations, sell sheets, and case studies.
Established vital stakeholder relationships across department leaders to assess business needs; successfully ensured the creation of sustainable and solution-driven marketing campaigns.
Increased traffic by 130% for two websites through execution of creative content and search engine marketing campaign; boosted revenue by 6% during the recession period.
Elevated company brand through the execution of 15 PR campaigns resulting in 25 featured articles, and two national cover stories.
Regional Marketing Executive Boost Mobile - (Prepaid Division of Sprint Nextel) Atlanta, Georgia - 2007
Planned and developed integrated marketing campaigns for 7 regional distributors and 5 national retail partners, including Wal-Mart, Radio Shack, and Best Buy.
Managed marketing campaigns across multiple channels that helped a sales team reach 90 to 140% of regional monthly sales quota.
Media & Marketing Group Manager ALARM International, Inc. - (Nonprofit Organization) Tallahassee, Florida - 1999 to 2007
Created multi-media content and campaigns that captured targeted market segments.
Increased revenue and attained membership growth by over 150% in 3 years.
Mentored, inspired, and led a team of four staff members and nine volunteers responsible for developing promotional materials, maintaining website content and coordinating publicity efforts.
Education Florida A&M University
Masters of Business Administration Degree, Marketing Concentration (2003)
Bachelor of Science Degree, Business Administration (2003)
Certifications & Awards
Certified Content Marketer - Hubspot Academy
Certified Leadership Speaker, Trainer, Coach - John Maxwell Team
Certified Behavioral Analysis Trainer - John Maxwell Team
Certified Pragmatic Marketer - Pragmatic Marketing, Inc.
Certified Inbound Marketing Professional - Inbound Marketing University
2007-08 Finalist and Second Place Winner of The Miller Urban Entrepreneurs Series Business Plan Contest