2017 Future of Claims Study

Company executives desired to position the firm as a thought leader in the insurance claims space. After leading a brand perception roadmap exercise,  I collaborated with Vertical, Product, Sales, and Market Research Directors and VPs to develop an original research study. I then published and promoted the study, utilizing an omnichannel campaign comprising content syndication, paid and organic social media, public relations, email marketing, display advertising. I also repurposed into various forms of content such as webinars, static and interactive infographics, sales presentions, and blog posts.
Results:

• 125% over the goal for downloads and MQLs
• 14 national news stories in such publications as the Wall Street Journal

2017_future_of_claims_study.pdf
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