JEROME SIMMONS - B2B MARKETING STRATEGIST
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Case  Studies

2017 Future of Claims Study

2/19/2022

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Company executives desired to position the firm as a thought leader in the insurance claims space. After leading a brand perception roadmap exercise,  I collaborated with Vertical, Product, Sales, and Market Research Directors and VPs to develop an original research study. I then published and promoted the study, utilizing an omnichannel campaign comprising content syndication, paid and organic social media, public relations, email marketing, display advertising. I also repurposed into various forms of content such as webinars, static and interactive infographics, sales presentions, and blog posts.
Results:
  • 125% over the goal for downloads and MQLs
  • 14 national news stories in such publications as the Wall Street Journal
2017_future_of_claims_study.pdf
File Size: 6438 kb
File Type: pdf
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    Jerome Simmons

    B2B Marketing Strategist with 20 years of experience​20+ years’ success driving complex marketing projects from kick-off through execution that elevate brands, increase customer engagement, and drive revenue.

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